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Hong Kong firm picks RP for “Green Holidays” campaign PDF Print E-mail

MANILA, Aug. 4 (PNA) -- Telford International Company, a leading beverage company in Hong Kong, has chosen the Philippine’s top ecotourist destinations for the company’s yearly campaign called Green Holidays.

Tourism Secretary Ace Durano said “Telford’s Green Holidays is a huge campaign in Hong Kong. Having our top ecotourist destinations in the spotlight is a great exposure that will surely extend to the whole Asia-Pacific Market.”

Telford’s Green Holidays started in 2003 with the aim of taking its consumers to top ecotourism destinations where they can enjoy the beauty of nature and play the role of preservationists.

More than a sales promotion for Taoti Green Tea, the company’s top brand and number one RTD green tea in the Hong Kong market, the campaign educates its market on responsible sightseeing, as part of the company’s mission to endorse a green lifestyle among its consumers.

Crystal Chan, General Manager of the Beverage Division of Telford International Company, said the company decided to bring their consumers to the Philippines, which is known in Hong Kong for its naturally preserved beautiful sites.

A total of 64 lucky winners in the ongoing Green Holidays promotion will be sent on an all-expense paid, week-long vacation to these destinations: Donsol, El Nido, Bohol, Puerto Princesa, Davao, Coron and Subic.

The winners will be taught ecotourism strategies utilized in these destinations such as minimizing travel impact, building environmental and cultural awareness, protecting the environment and empowering local communities.

Eduardo Jarque, Jr., Undersecretary of Tourism Planning and Promotions, added, “I’m sure they will have an unforgettable visit when they experience picturesque, rare sites that can only be found in our country.”

He further added that the winners will be the country’s tourism ambassadors when they go back to Hong Kong.

Sustainable ecotourism as a way of empowering the local community of Bohol with jobs and livelihood related to the industry was also explained to the media.

Ecotourism coupled with sustainable development is part of the long-term strategy of the DOT to protect the country’s natural diversity for the benefit of the local communities, the poor and marginalized sectors and the future generation.

The Philippines offers varied ecotourist sites such as mountains, beaches, caves, lakes, coral reefs, falls, natural parks, and underground rivers, covering the Batanes islands to Lake Sebu in Cotabato.

The DOT is likewise aggressive with its promotion of wide-ranged ecotourist activities such as trekking/mountaineering, wildlife watching, scuba diving/snorkeling, caving, kayaking/rafting and surfing.(PNA)


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