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Puerto Princesa to relaunch campaign for subterranean river in N7W PDF Print E-mail
By Celeste Anna R. Formoso

PUERTO PRINCESA CITY, August 29 (PNA) –- The Puerto Princesa Subterranean River National Park’s (PPSRNP) “U R A Wonder of Nature” campaign for the search for the New 7 Wonders of Nature will be relaunched in Metro Manila at One Esplanade, Mall of Asia Complex on August 31.

City Tourism Officer Rebecca Labit said the re-launching of the world famous underground river’s campaign was personally offered to Mayor Edward S. Hagedorn by none other than business tycoon Henry Sy of SM Group and chairman of SM Prime Holdings, the Philippines largest retailer and mall operator.
She said the “U R A Wonder of Nature” re-launching is going to be part of a one hour program Puerto Princesa is given to promote the city as a major tourist destination, focusing on the subterranean park. The opportunity is enclosed in the whole program of the 50th Anniversary celebration of SM at the MOA Complex.

The invitation was reportedly sent by the SM through Riqui Raymundo, president of One Esplanade and also one of the top executives of SM Holdings.

“The subterranean park will be a special feature of the night in order to help us promote our tourism industry; to make us a priority destination for weddings, honeymoon and corporate annual rest and recreation and provide an avenue for us to launch the text voting for the underground river to the New 7 Wonders of Nature,” Labit said.

Sources in the city government, on the other hand, added that on top of more than 500 corporate partners the SM has invited, the city was also given the privilege to invite its own guests, those who have been the subterranean park’s staunch supporters.

They added part of the list that will be invited to the relaunching are Department of Tourism Sec. Alberto Lim, 17 ambassadors from Brunei, Cambodia, Canada, China, Colombia, Egypt, Indian, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Thailand, United Arab Emirates, USA and Vietnam. President Benigno Simeon C. Aquino III will also attend the One Esplanade event for SM’s anniversary celebration.

In the text voting, Smart, Globe and Sun Cellular, have reportedly agreed to also support the campaign of the subterranean river for the N7W. A tourism exhibit booth featuring the UR N7W will be set up at One Esplenade, and there will be food tasting too, of Puerto Princesa’s food products.

The city government, according to Labit, shall take the opportunity for a full blown campaign to also present Puerto Princesa’s investment profiles and information to attract possible investors.

From more than 440 participants to the New 7 Wonders of Nature representing 220 countries, the PPSRNP made it on the Top 77 list; and to the 28 “Official Finalist Candidates” as the Philippines official bet. The official announcement of the top 7 wonders of nature will happen in 2011. (PNA) V3/CARF/jsd
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